A recent article by GoMo News, "Mobile video use explodes for YouTube" is very telling about the increase of mobile video consumption. Even more telling is a recent article by YouTube's own blog, "Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube." It is rather apparent that we are in the midst of a video content creation explosion the likes that this world has never seen.
This may sound dramatic, but lets look at some of the stats this article present.
-75% of YouTube users say mobile is their primary way to access YouTube
-35 hours of video uploaded a minute, equates to 2,100 hours of uploaded video in an hour
-50,400 hours of video uploaded daily to YouTube
-70% use YouTube's mobile site a least once a day
The increased mobile use and the increase in upload of video content goes hand in hand and you can see that YouTube, the worlds largest video social networking site and second largest search engine continues to grow. Some reasons for the increased upload of videos are the increase in length of uploaded videos by YouTube, the continued technological advances in mobile handsets (iPhone, Droid X, etc) and portable video devices (Flip, Kodak, etc.) as well as the increased use of YouTube's api allowing for upload of videos from other social networking sites, video games, and other online communities. But what does this mean for corporations, law enforcement, and people in general?
One of the biggest issues that corporations, law enforcement agencies, and people are going to have to come to grips with is that video will soon be on the web as fast as Tweets. Now this is already happening to a certain extent with more tech savvy social networkers, but prepare yourself for the masses to become instant reporters of police brutality, poor product performance, failed product performance, poor service and the list goes on. Facebook, Twitter, and YouTube continue to change the way people consume information, but if you notice YouTube videos are shared on Facebook, Twitter, YouTube, email, blogs, etc, which allows for continued growth of mobile video consumption and content creation.
Is your organization prepared to deal with the ramifications of the video world? I would like to hear from you if you are experiencing challenges from the new video age we are living in.